TOP 100 BRANDS IN THE WORLD

No	Brand	Country	Description
1	Coca-Cola	U.S	Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide.
2	Microsoft	U.S	Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies.
3	IBM	U.S	Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.
4	GE	U.S	The brand Edison built has extended its reach from ovens to credit cards, and the "Ecomagination" push is making GE look like a protector of the planet.
5	Intel	U.S	Profits and market share weren't the only things slammed by rival AMD. Intel's brand value tumbled 9%, as it loss business from high-profile customers.
6	Nokia	Finland	Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.
7	Toyota	Japan	Toyota is closing in on GM to become the world's biggest automaker. A slated 10% increase in U.S. sales this year will help even more.
8	Disney	U.S	New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.
9	McDonald's	U.S	A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year of sales gains.
10	Mercedes-Benz	Germany	The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.
11	Citi	U.S	Already the biggest U.S. bank, Citigroup's quest to generate more revenues from world markets has it introducing its brand to new emerging markets.
12	Marlboro	U.S	Marlboro remains firmly in the saddle, particularly outside the U.S., as it expands into developing markets
13	Hewlett-Packard	U.S	Under CEO Mark Hurd, HP is skipping glitzy image ads to push specific products. Improving profits and a 40% stock price increase haven't hurt.
14	American Express	U.S	A preeminent financial-services brand among high-end customers, the company is recasting itself as hip to broaden its appeal to a younger set.
15	BMW	Germany	BMW continues to churn out hot models that buyers love to drive and Japanese automakers can't seem to replicate.
16	Gillette	U.S	Gillette's new six-bladed Fusion razor met with ridicule when it was introduced. But with Fusion sales soaring, Gillette is still king.
17	Louis Vuitton	France	With a glitzy new flagship on the Champs Elysées, the world's richest luxury brand celebrates yet another year of robust growth.
18	Cisco	U.S	Cisco's decision to lead with its Linksys brand for consumers hasn't made the company a household name yet, but it's helping.
19	Honda	Japan	As gas prices rise, Honda's gas sippers are helping the Japanese carmaker gnaw into the Big Three's market share.
20	Samsung	South Korea	Samsung is rolling out hot LCD TVs and ever more powerful memory chips. But it is missing in action with low-end handsets, hurting market share.
21	Mrrrill Lynch	U.S	Merrill Lynch has made a dramatic transformation from a sleepy, stable brokerage to a lean and mean investment bank.
22	Pepsi	U.S	It tapped a growing obsession with obesity by shifting marketing dollars to Diet Pepsi. Another boost? Rival Coke's move to copy Pepsi Max with Coke Zero.
23	Nescafe	Switzerland	Sales of instant coffee are piping hot in emerging markets, while flavored coffees and new products have boosted appeal in the U.S. and Europe.
24	Google	U.S	Its recent inclusion as a verb in the Oxford English Dictionary confirms what competitors feared: Google means search to an army of Web users.
25	DEll	U.S	The king of the inexpensive PC is trying to regain trust with a campaign to bolster customer service and technical support.
26	Sony	Japan	Sony CEO Howard Stringer has fixed the TV biz, but other electronics products are struggling. He's betting PlayStation 3 can help turn things around.
27	Budweiser	U.S	A price war and changing tastes left the No.1 beer maker with a nasty hangover. The drop in profits for 2005 was its first in a decade.
28	HSBC	Britain	With retail, private, and investment banking operations in 76 countries, the world's local bank is fast becoming a major force in financial services.
29	Oracle	U.S	Last year, Oracle bought another major software brand, Siebel Systems. This year it will have to sew it together and keep its customers happy.
30	Ford	U.S	The iconic auto brand has declined in every measure. Weak marketing, bad press, shallow product portfolio, and a bottomed-out U.S. stock price hurt value.
31	Nike	U.S	Nike won in both the casual fashion and hard-core athletic markets with innovative new products, marketing, and partnerships.
32	Ups	U.S	China-to-U.S. routes are paying off handsomely, while a big contract to consolidate shipments for Dell is providing a boost back at home.
33	JPMorgan	U.S	Unlike other big banks selling money management units, JPMorgan is building a brand in the business, as merger integration efforts continue.
34	SAP	Germany	New software aimed at smaller businesses helped SAP extend its customer base beyond blue chips.
35	Canon	Japan	Digital cameras and copiers helped Canon become one of Japan's most profitable companies. New boss Tsuneji Uchida brings technological knowhow.
36	Morgan Stanley	U.S	CEO John J. Mack is overhauling the firm, and its brand, to restore its former reputation as the top investment bank.
37	Goldman Sachs	U.S	Goldman's repeated blockbuster trading results have made it Wall Street's most profitable money machine.
38	Pfizer	U.S	Sold its over-the-counter unit to focus on developing new prescription drugs—a smart move as powerhouse brands such as Lipitor face generic competition.
39	Apple	U.S	Apple continues to be the style master with its expanded family of iPods and Mac PCs. Its latest hit: the MacBook line of laptops.
40	Kellogg's	U.S	The cereal maker is striking an effective balance between healthy products like Special K and sugary treats like Pop Tarts to attract both moms and kids.
41	IKea	Sweden	Its affordable Scandinavian designs have helped the Swedish retailer become a household name from San Diego to Shanghai.
42	UBS	Switzerland	Melding private banking and investment banking continues to pay off big-time, especially in Europe and Asia.
43	Novartis	Switzerland	The Swiss pharmaceutical giant is expanding across everything from prescription drugs to generic medicines, vaccines, and diagnostics.
44	Seimens	germany	New CEO Klaus Kleinfeld has disposed of poor-performing telecom units, allowing Siemens to focus on businesses such as medical equipment.
45	Harley-Davidson	U.S	Still the king of the hogs. Growing sales to women augment the loyal customer base of baby boomers and hard-core bikers.
46	Gucci	Italy	Designer Frida Giannini still can't match predecessor Tom Ford's star power. But sales of apparel and leather accessories are growing nicely.
47	eBay	U.S	Investors may not like increasing competition from the likes of Google, but TV ads keep boosting the online marketplace's brand appeal.
48	Phillips	Netherlands	Buoyed by the success of its medical equipment and high-tech consumer gadgets, Philip's focus on cutting-edge, easy-to-use products is paying off.
49	Accenture	Bermuda	Bundling consulting and outsourcing gigs is helping Accenture stay fierce. Last year, sales grew by more than twice the rate of other tech-services firms.
50	MTV	U.S	Now 25, MTV is pushing into broadband with the MTV Overdrive site, where it faces competition with MySpace and YouTube for teens' attention.
51	Ninetendo	Japan	Nintendo is No.1 in portable video-game consoles, but the unconventional new Wii console machine due out this autumn could be a harder sell.
52	Gap	U.S	Still searching for its fashion identity, the clothier's sales are fraying as it struggles to dress the twentysomething crowd for both work and weekend.
53	L'Oreal	France	This French cosmetics maker's finances are looking prettier, thanks to a rebound in sluggish European sales.
54	Heinz	U.S	Slimming its portfolio and adding products like Lea & Perrins hasn't been enough for Heinz to compete with retailers' in-house brands.
55	Yahoo	U.S	The company risks looking like an also-ran next to Google, but Yahoo is mining for hits in new areas like social networking and digital content.
56	Volkswagen	Germany	Maybe the most resilient brand in its industry. VW is solving its quality and financial issues, and customers are coming back.
57	Xerox	U.S	Xerox' stable of color copiers is bringing in a good supply of cash, but it has yet to make its mark in the digital world.
58	colgate	U.S	Well into a four-year restructuring, Colgate now has something to smile about with new launches such as Luminous toothpaste finding strong demand.
59	Wrigley's	U.S	With new players chewing away at market share, Wrigley's has been expanding into areas like candy and mints with brand extensions and acquisitions.
60	KFC	U.S	Avian flu fears in early 2006 slowed KFC's growth in China, the chain's hottest market, but KFC sales are rebounding.
61	Channel	France	Fresh-faced Keira Knightly is replacing bad-girl Kate Moss as the face of Coco Mademoiselle perfume.
62	Avon	U.S	Avon ladies have been struggling. Poor results in many markets, including Eastern Europe, forced CEO Andrea Jung to launch a restructuring this year.
63	Nestle	Switzerland	Best known for chocolate, Nestlé posts stronger growth from other products, such as Nestlé Aquarel bottled water.
64	Kleenex	U.S	A mature brand that's working to fend off commodity status. Emotional advertising is helping buoy its image against private labels.
65	Amazon.com	U.S	Heavy spending on technology for digital media initiatives has depressed the stock, but free shipping and reliability keep customers happy.
66	Pizza Hut	U.S	Pizza Hut sales have been drooping as Americans turn increasingly to sandwiches and Mexican fare.
67	Danone	France	A growing global appetite for yogurt keeps the French food and beverage giant in good health.
68	Caterpillar	U.S	Demand for Caterpillar's rugged machines and engines has never been stronger.
69	Motoroal	U.S	New products like the RAZR and SLVR have been a hit, and a hip marketing campaign behind them is adding luster to the Moto brand.
70	Kodak	U.S	Kodak has defied skeptics by becoming a major player in digital photography and printing, but profits remain disappointing.
71	adidas	Germany	The World Cup was a bonanza for the sports-apparel maker. Securing the sponsorship helped keep archrival Nike at bay before the world's largest audience.
72	Rolex	Switzerland	Rolex remains the ultimate luxury brand worldwide, and with strong sales in China, its appeal continues to spread.
73	Zara	Spain	With its focus on high fashion at low prices, Europe's biggest clothing retailer is so popular that it's opening more than a store a day in 2006.
74	Audi	Germany	Eye-catching design, hot technology, and a new American-size SUV called the Q7 are transforming Audi into a serious global rival to BMW and Mercedes.
75	Hyundai	South korea	Fast shedding its image as a cheap automaker. In the latest J.D. Power quality survey of new car owners, Hyundai was No.3, behind Porsche and Lexus.
76	BP	Britain	The global news and financial information giant is moving into derivatives trading with a collaboration with the Chicago Mercantile Exchange.
77	Panasonic	Japan	It's a force in flat-screen TVs, digital cameras, and chips but hasn't turned first-rate technology into better brand equity.
78	Retures	Britain	The global news and financial information giant is moving into derivatives trading with a collaboration with the Chicago Mercantile Exchange.
79	Kraft	U.S	Fierce competition and rising commodity costs have dogged the U.S.'s largest foodmaker. Kraft's new CEO needs innovative new products to revive sales.
80	Porsche	Germany	ceo Wendelin Wiedeking extends his 10-year winning streak with perfect timing and precision execution on the Cayman.
81	Hermes	France	Best known for leather accessories and silk scarves, Hermes is riding high on the success of a new perfume, Un Jardin Sur le Nil.
82	Tiffany & co.	U.S	With sales sparkling in many markets, the retailer's focus on service and design has helped it battle a new set of discount online competitors.
83	Hennessy	France	As the brand gets a marketing assist from adoring hip hop artists in the U.S., the French cognac maker is pushing for growth in China and India.
84	Duracell	U.S	Duracell has been gaining share in the market for premium replaceable batteries, but will rechargeable batteries threaten the long-term outlook?
85	ING	Netherlands	ING continues its global expansion moving beyond its banking and insurance roots into the asset management business.
86	Cartier	France	The popularity of Pasha timepieces and Caresse d'Orchidées jewelry is putting a sparkle in Cartier sales.
87	Moet & Chandon	France	Global sales of Champagne are up 54% since 1990, and Moet's "Be Fabulous" campaign has cemented the brand in the center of the market.
88	Jhonson & Johnson	U.S	There's more than one way to grow, as J&J showed by paying $16.6 billion for Pfizer's consumer-products unit.
89	Shell	Britain	Despite pension problems and pipeline explosions, soaring oil prices fueled Shell to record 2005 profits of $23 billion.
90	Nissan	Japan	Starved for new models, Nissan's sales have slipped. New launches, including a remodeled Altima, will be a timely boost for CEO Carlos Ghosn.
91	Starbucks	U.S	Starbucks brings in customers with lifestyle marketing, pushing music, books, and lunch food to get them to stick around.
92	Lexus	Japan	Toyota's relatively young Lexus premium brand is No.1 in the U.S., but it's just getting started in Asia and Europe.
93	Smirnoff	Britain	The vodka market continues to attract new entrants; Smirnoff needs to better define a sophisticated identity to stay ahead of the pack.
94	LG	South Korea	This Korean electronics maker is emulating its crosstown rival, Samsung, boasting stylish handsets and digital TVs.
95	Bulgari	Italy	Italian jeweler Bulgari is powering growth with the help of a super-luxury hotel chain and customers like Madonna.
96	Prada	Italy	Anti-Establishment Italian fashionista Miuccia Prada keeps testing the frontiers of taste: Edgy clothing design, edgier store architecture.
97	Armani	Italy	Fashion icon Giorgio Armani proves his appeal extends beyond the closet, as he expands into everything from minimalist sofas to five-star resorts.
98	Burberry	Britain	Moving beyond its signature plaid, Burberry is beefing up its accessories line and expanding its retail profile in the U.S.
99	Nivea	Germany	In a bid to shed its austere image, the company is expanding into new products such as skin-firming lotion and men's eye cream.
100	Levi's	U.S	This iconic brand is fighting to stand out among such high-end names as Earnest Sewn and, at the mass level, discounters' private-label jeans.